This can exist in an excel spreadsheet or using a BI or visualization tool like Tableau, Looker, or Google Data Studio. For example, Improvado automatically extracts data from 500+ marketing platforms, makes it analysis-ready, and loads them to any warehouse and visualization tools marketing teams may use. However, such an analytics dashboard is possible only with a well-established data flow to your dashboarding tools.Īnalysts often use marketing data platforms to organize and streamline data flow.
This level of visibility allows you to make informed decisions, experiment with your campaigns more effectively, and make tweak campaigns on the go. You get an in-depth overview of your marketing efforts without crunching numbers in Google Sheets and analyzing metrics in tens of different marketing platforms. You get all the vital information about the condition of your vehicle without opening the hood and measuring oil level by yourself. 💡 A marketing dashboard displays key marketing metrics and KPIs in a visual way.Ī well-designed analytics dashboard serves as a control panel in your car. Consult Expert What is a marketing dashboard?
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